A key to getting coverage with targeted news brands is to understand the workflow of editors.
And here at ConstructionWYRE, we know their workflow in detail.
Unique to ConstructionWYRE, an “Editor Resource Library” is included in all online press releases we host. This time-saving resource combines all images, video urls and quotes for easy editorial access, resulting in your news taking less time to cover, increasing your chances of coverage.
PRESS RELEASE WORKFLOW STAGE
NEWS DISCOVERY
PRESS RELEASE CREATION
HOSTING & DISTRIBUTION
SELF-PROMOTION
Editors take your press releases, consider their news value and simplify them for their audience, often removing 30-50% of content. Then, they enrich it with photos, videos and quotes. By putting this content in one place, and easily accessible, the Editor Resource Library not only saves editors time, but helps your news stand out even more.
The Editor Resource Library contains spots for 3 images and 1 video url (think YouTube or Vimeo). Don’t have them – no problem, but do think about it for your next press release. Rich media leads to better coverage.
Quotes are an important part of press releases, often moved or changed by editors during their news creation process. Make it easy on them – have them isolated and easily reused.
Media Database Comparison
ConstructionWYRE vs. PR Newswire
The 10 Types of News
ConstructionWYRE Reachable Personas
© RIVAL INSIGHTS LLC dba CONSTRUCTIONWYRE. BORN, BUILT AND EVOLVING IN ATLANTA, GA, USA.
